Digital Marketing Lead

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**CLIENT**
Multinational Fully-Digital Bank

**JOB DESCRIPTION**
- Translate and carry out the overall go-to-market strategy in digital channels
- Develop an integrated strategy for SEO, SEM, display advertising; and optimize channel and campaign performance
- Lead and manage agencies to plan, implement and optimize digital campaigns
- Handle a large budget and effectively allocate it across advertising channels
- Work with the marketing head and recommend best set of digital marketing agencies and tools

**JOB QUALIFICATION**
- At least 5 years of experience in digital marketing
- Well-versed in different aspects of digital marketing e.g.
SEO, SEM, paid social, display advertising, programmatic etc., and in measurement techniques
- Has handled a large advertising budget
- Excellent English communication skills

**ACTIVE DATES**
Until June 2020