Digital Marketing Head

Job Specific:
• Candidate must possess at least a Bachelor's Degree, preferably in Marketing, Advertising/ Media, Communications, or equivalent
• At least 2-3 years proven experience handling/ exposure in digital platforms and sales in food industry
• Highly creative with experience in identifying target audiences and devising digital campaigns that engaging and informative
• Has experience on how to use the digital free tools. Experience with A/B experiments is a plus
• An ability to grasp client's needs and to increase customer engagement
• Has a sales potential and initiative and can work effectively with the team and clients
• Excellent communication skills in English and Filipino
Duties and Responsibilities
• Develop and recommend digital marketing strategies to help build the brand and products online
• Works with Marketing Consultant on Digital campaign concept and content
• Create monthly content calendar and consolidate and align the brand pages content calendar to the overall corporate directions
• Identify digital trends and insights, and optimize spend and performance based on the insights
• Monitors and replies daily GP Facebook page inquiries
• Consolidate and submit the following monthly reports: Digital Engagement report and update Digital Marketing Expense every month
• Create artwork and design and recommend digital media content and copy for posting (either paid or organic posting)
• Orchestrate and lead/manage Global Pacific Digital team making sure that all brand platforms are align with brand communication and corporate directions
• Assist in the execution of brand marketing plans and programs to maximize awareness via digital
• Assist in the overall implementation and execution of the new product launch and programs/campaigns
• May recommend input in the development of integrated marketing communication for new product or existing product/brand campaign
• This is for Cebu head office assignment
Company perks:
• Premium HMO Package
• Meal Allowance
• Transportation Allowance
• Performance Incentives
• Salary increment based on performance
• Accident Insurance Coverage
• Company VL and SL benefits
• Other Government Mandated benefits
• Product discounts
• Company sponsored activities such as Family Day, Christmas Party, and etc.