Digital Marketing Head

Job Specific:• Candidate must possess at least a Bachelor's Degree, preferably in Marketing, Advertising/ Media, Communications, or equivalent• At least 2-3 years proven experience handling/ exposure in digital platforms and sales in food industry• Highly creative with experience in identifying target audiences and devising digital campaigns that engaging and informative• Has experience on how to use the digital free tools. Experience with A/B experiments is a plus• An ability to grasp client's needs and to increase customer engagement• Has a sales potential and initiative and can work effectively with the team and clients• Excellent communication skills in English and FilipinoDuties and Responsibilities• Develop and recommend digital marketing strategies to help build the brand and products online• Works with Marketing Consultant on Digital campaign concept and content• Create monthly content calendar and consolidate and align the brand pages content calendar to the overall corporate directions• Identify digital trends and insights, and optimize spend and performance based on the insights• Monitors and replies daily GP Facebook page inquiries• Consolidate and submit the following monthly reports: Digital Engagement report and update Digital Marketing Expense every month• Create artwork and design and recommend digital media content and copy for posting (either paid or organic posting)• Orchestrate and lead/manage Global Pacific Digital team making sure that all brand platforms are align with brand communication and corporate directions• Assist in the execution of brand marketing plans and programs to maximize awareness via digital• Assist in the overall implementation and execution of the new product launch and programs/campaigns• May recommend input in the development of integrated marketing communication for new product or existing product/brand campaign• This is for Cebu head office assignmentCompany perks:• Premium HMO Package• Meal Allowance• Transportation Allowance• Performance Incentives• Salary increment based on performance• Accident Insurance Coverage• Company VL and SL benefits• Other Government Mandated benefits• Product discounts• Company sponsored activities such as Family Day, Christmas Party, and etc.