Digital Marketing Associate

**Preamble**

Our ideal applicant will have hands-on experience managing or working on PPC accounts.
You will have experience with Google Search, Google Display, Facebook & Instagram ads.
You enjoy a fast paced environment, in a start-up culture where you can make a big impact.
**Responsibilities**
- Daily campaign monitoring on both Google and Facebook ads platforms (with potential for new platforms as company grows)
- Optimise campaigns based on performance e.g.
- adding negative keywords and new keywords to search campaigns
- improving ad quality
- Pausing any audiences with low CVR
- Monitoring CPL for each region/ campaign/ audience
- Regularly test new ad copy and creative
- Update weekly BAU spreadsheets e.g spend, landing pages CVR, ad experiments
- Weekly update to the Performance Marketing Lead on any findings/ recommendations for campaigns
- Monthly campaign reports using data sources such as HubSpot, DataStudio and GA4

**Qualifications**
- Minimum 1 year experience using Google Ads and Facebook Business Manager is essential
- Ability to read and dissect granular data from a range of sources
- A data driven attitude, using such data to confidently highlight initiatives that not only work, but should be paused.
- Very process oriented and able to stick to tight timeframes.
- Highly creative and not scared to go against the grain when it comes to marketing strategies
- Good copywriting skills
- Fluent in English
- Proficient in use of excel/ Google Sheets
- Basic use of Canva desirable but not essential