Company Description
Pilmico Foods Corporation is the integrated agribusiness and food company of Aboitiz Equity Ventures Inc. (AEV).
Comprised of four divisions: Flour, Feeds, Farms, and Trading, we are well positioned at the beginning of the value chain.
True to our brand promise of being Partners for Growth, we advance our business and communities by providing business solutions and building partnerships for growth.
We operate in the Philippines nationwide and have a growing international presence in the Asia Pacific region.
Investing in talent and upholding Aboitiz values of Integrity, Teamwork, Innovation, and Responsibility are key drivers to sustaining the growth of our business.
**Job Description**:
**JOB SUMMARY**
The **Digital Experience Analyst** is to implement customer journeys by ensuring Pilmico's digital experience is relevant and personalised to users and that digital service and campaigns are designed, built and delivered to best practice user experience principles.
The role is to implement digital experience delivery through a broad spectrum of different media to enhance the various brands of Pilmico and provide best-in-class digital interactions.
The role further drives the digital audience from general awareness to active advocacy using diverse digital media channels.
The **Digital Experience Analyst** also administers the customer relationship management (CRM) database and marketing solutions which include the responsibility for the day-to-day configuration, fulfillment & support, maintenance and improvement.
Working closely with the sales, marketing and supply chain teams.
Within the SFIA profile, the Digital Experience Analyst must demonstrate Level 3 responsibilities.
**DUTIES & RESPONSIBILITIES**
- Account & Project Management
- Work cross-departmentally to align strategies and goals across the customer portals and systems to maximize customer experience.
- Collaborate with international territories to share best practices around channel execution and audience insights.
- Platform Management and Administration
- Ensure optimal performance of customer relationship management systems and products.
- Administering and building out solutions to support evolving business processes.
Not limited to building custom apps and objects, formula fields, processes, custom views, and other content of intermediate complexity.
- Maintaining system modules, performing database maintenance tasks, including diagnostic tests and duplicate entry cleansing.
- Evaluating and installing new system releases, as well as providing training and support.
- Documenting processes, building custom reports and dashboards.
- Troubleshooting of system issues when necessary.
- Insights & Analytics
- Monitoring, identifying unused or underutilized platform features.
- Optimizing utilization of systems and products.
**Qualifications**:
**EDUCATION REQUIREMENT**
- Bachelor's degree in Computer Science / Marketing / Business, Information Systems, any related field
- Certified Salesforce Administrator or with a Masters degree is a bonus
**WORK EXPERIENCE**
- At least 2 years experience in Customer Relationship Management systems or portals (e.g.
Salesforce, Zendesk, HubSpot).
- Experience on being a CRM administrator is preferred.
- Experience on web and mobile app development and other marketing technologies.
- Experience in project management, demonstrated ability to meet deadlines, and handle and prioritize simultaneous requests.
- Has a documented history of successful project completions.
- Has an understanding of how customers' impact on the development and evaluation of marketing and the business.
**CRITICAL SKILLS**
- High level of accuracy and attention to detail
- In depth research, analytical, and strong problem-solving skills
- Strong interest and ability to quickly master new technology
- Ability to assess the impact of new requirements on new marketing technologies and other integrated systems
- Demonstrates ability to take initiative and to handle new duties with limited direction; determines and sets work priorities; maintains confidentiality; works independently; responds calmly and efficiently when under pressure and/or frequent interruptions
- A demonstrated ability to understand and articulate complex processes.
Ability to handle multiple projects and prioritize responsibilities in a fast-paced environment
- Must demonstrate ability to communicate effectively verbally and in writing with all levels of the organization.
Strong interpersonal skills and maintain confidentiality