Digital Campaign Manager

Role: Digital Campaign Manager
Work setup: Hybrid (RTO 1 or 2x in a week)
Shift: 8PM to 5AM (PH Time)
Work location: Ortigas, Pasig

Job Description

The Digital Campaign Manager governs the entire campaign plan, this includes and not limited to email, digital advertising, nurture campaign, ABM campaign, etc. The role requires the ability to communicate well with the client and the internal team, especially in explaining the campaign's direction and aligning the campaign's initiative with the client's goals.
Besides that, you would need to be firm and aggressive yet respectful in following-up with the team on their tasks to ensure that the timeline of the campaign is not affected.

Role Responsibilities

Identify and prioritize target segments based on demographics, firmographic and intent data.
Build and manage B2B marketing campaign plan taking into consideration segment prioritization, budget, relevant channels, and urgency of timeline.
Create forecasts of multiple campaign results based on different performance scenarios.
Lead a campaign team to build and execute activities according to plan, troubleshooting and adjusting accordingly.
Lead campaign optimization, experimentation, and continuous improvement programs.
Manage reporting of weekly campaign activity updates, monthly campaign impact and analysis discussions.

Job Requirements

Bachelor's degree in Business, Marketing, Engineering, Computer Science, Mathematics, or related field.
5+ years of overall working experience in marketing or business management related roles.
Minimum 1 year experience in roles involving planning, optimization and continuous improvement.
Strong command of English and comfortable with client facing meetings with stakeholders from the US.
Excellent writing, communication, and presentation skills.
Prior experience in B2B marketing is advantageous.