Digital And Marketing Officer

Broad Functions:

-Spearheads planning, concept development, and quality implementation of approved digital marketing activities to achieve the company's objectives of increasing brand awareness and ultimately developing a customer base through content, advertising, and brand management efforts using social networking sites, the company website, digital media, email marketing, among others, following Corporate values and standards.
-Overall supervision of all digital marketing programs

-Develops and executes various forms of online advertisements for the business

-Does research on competition

-Prepares digital marketing strategic reports and writes action plans to attain specific goals

-Measures, analyzes, and evaluates programs as required

-Continously develops brand digitally (via Web Dev, SEO/SEM, PPC, & EDMs) and helps form a strong product marketing strategy with the CEC Manager

-Creates content for advertising implementation