Digital And Marketing Officer

Broad Functions: Spearheads planning, concept development, and quality implementation of approved digital marketing activities to achieve the company's objectives of increasing brand awareness and ultimately developing a customer base through content, advertising, and brand management efforts using social networking sites, the company website, digital media, email marketing, among others, following Corporate values and standards.Overall supervision of all digital marketing programsDevelops and executes various forms of online advertisements for the businessDoes research on competitionPrepares digital marketing strategic reports and writes action plans to attain specific goalsMeasures, analyzes, and evaluates programs as requiredContinously develops brand digitally (via Web Dev, SEO/SEM, PPC, & EDMs) and helps form a strong product marketing strategy with the CEC ManagerCreates content for advertising implementation