Job Description:
- Manage several e-commerce stores' live and paid ads (including Shopee, Tokopedia, Lazada, TikTok), optimize the stores and be responsible for the results
- Design, execute and maintain ROI-focused paid media campaigns across various social platforms
- Continually optimize and improve paid media campaigns to make the most of your allocated budget
- Manage all components of paid ad campaigns from conception to creative to execution to analysis
- Scale existing channels and find new channels to ensure each market can reach maximum potential
- Actively measure and execute A/B split testing for ad copy and landing pages to ensure optimal campaign performance.
- Devise and evaluate methods for collecting data, such as surveys, questionnaires, and options polls.
- Utilize evidence and data to drive decision making
- Provide ongoing actionable insights into campaign performance to the team
- Stay on top of the latest trends in paid media advertising
Job Requirements:
- 1+ years with direct response and day-to-day media buying experiencing
- Experience launching and scaling paid social campaigns on channels including Facebook, Google, Instagram, TikTok, Twitter, Pinterest, etc.
while maintaining CPA targets and operating within budget
- Strong analytical skills with competence in tools such as Excel, Google Analytics, Marketo, etc.
- Knowledge and prior usage of tools like Facebook Ad Manager, AdWords, Taboola, Outbrain
- Exposure to Google Adwords and/or data visualization and reporting tools such as Tableau is a plus
- Exceptional time management skills, including the ability to handle multiple projects and ongoing work items, while effectively managing changing priorities
- Strong organizational and mathematical skills
- Experienced in delivering improvements in CPA (cost per acquisition) across digital channels and campaigns
- An analytical, data-driven, continuous improvement mindset
- Marketing, advertising majors; Beauty D2C work experience is preferred.
**Salary**: Php20,000.00 - Php30,000.00 per month
Schedule:
- 8 hour shift
Supplemental pay types:
- 13th month salary
Ability to commute/relocate:
- Taguig City: Reliably commute or planning to relocate before starting work (required)