At AIA we've started an exciting movement to create a healthier, more sustainable future for everyone.
- It's about finding new ways to not only better people's lives, but to better the communities and environments we live in.
Encompassing our ambition of helping a billion people live Healthier, Longer, Better Lives by 2030._
- And as part of our marketing, distribution & partnership team, you'll play a vital part in advancing this movement.
From inspiring meaningful connections with customers, partners and other stakeholders, to delivering purpose-led brand positioning and messaging, you'll be making a positive, healthy impact across all channels.
You will have a unique and important part to play in helping more people live Healthier, Longer, Better Lives._
So if you believe in inspiring a better future, read on.
WE ARE LOOKING FOR.....
Responsible for providing marketing recommendations and developing data driven insight into AIA customers so as to enhance customer experience
- Identify customer proposition, partnering with internal and external stakeholders, drive agency engagement strategy and monitor results.
- Recommend and execute marketing strategies and initiatives to drive: increase traffic / access, leads generation, conversion rates, create deeper engagement, revenue and profitability leveraging on analytical insights on agency and customers.
- Provide support and direction to the team on all aspects on digital content creation, leads generation, nurturing, and eCommerce; effectively manage workload, vendors and all projects.
- Work closely with Marketing, collaborate with Agency Training to lead and facilitate digital workshops for all stakeholders to upskill, share best practice, collaborate to create new and creative digital engagement experience.
- Collaborate with relevant stakeholders on creation/designing performance dashboard.
- Research market conditions, collect intelligence and perform analyses in areas such as product preferences, market penetration, market practices and sales trends
- Prepare relevant forecasts and recommendations based on market research
- Develop data driven insight on AIA customers' behaviours, buying preferences and patterns
- Identify initiatives that enhance the positioning and offering of AIA products and service
- Coordinate customer survey with customer service team and develop improvement plans in response to customer surveys
- Build a career with us as we help our customers and the community live Healthier, Longer, Better Lives._