Crm Strategy Head

**CLIENT**

Our client is the largest e-wallet/FinTech company in the Philippines.
**JOB DESCRIPTION**

Leads the development, implementation, and monitoring of direct marketing campaigns to maximize customer value throughout the customer life cycle
- Optimize CRM metrics and trends such and user activation, transaction frequency, transaction value, and customer profitability
- Oversee A/B testing and multivariate testing for marketing communications and targeted promos
- Manage and continually seek to improve CRM processes (e.g.
scaling up campaign development and testing)
- Manage a team of CRM strategy associates
- Work closely with product, advanced analytics, marketing, and external consultants to build and maximize an AI-based campaign recommender
- Scope out and establish processes, technology, and an organization that can accommodate high-velocity development, implementation, and testing of direct marketing campaign variants.
**JOB QUALIFICATION**

Bachelor's degree, ideally in business, economics, or industrial engineering
- Graduate degree in business is a plus
- 8+ years relevant working experience in marketing, operations, or strategy and analytics.
- People Management experience
- Highly skilled in Excel and Powerpoint (for modeling profits and ad hoc data analyses)
- Excellent presentation skills

**ACTIVE DATES**

Urgent Hiring!