Corporate Communications Manager

The Corporate Communications (CC) manager looks after the reputation of the company. Using the basic principles of public relations, the CC Manager works to balance two key objectives: 1. Strengthen the company's reputation to earn public trust and 2. Capacitate the organization to mitigate reputational risks.
The CC Manager embodies the company's vision, mission, and values in engaging company stakeholders, especially its media partners. They aim to influence perception through authentic stories that generate long-lasting goodwill. Their work creates an overall favorable environment for company operations and sales.

KEY FUNCTIONS Identify, act on, and drive opportunities for building and strengthening company reputation. Conversely, identify and mitigate risks that could affect reputation. Present quarterly reports on the state of the company reputation based on standard benchmarks and metrics. Conduct preliminary research and draft public relations and media trend reports. Work with key business units and departments to execute guidelines on reputation capital management. Produce communications plans and campaigns to make the public aware of company milestones using mainstream, internal and digital media. Map out a story calendar based on the communications roadmap. Organize media events, build linkages with media, and prepare executives for thought leadership to deliver brand messages. Form strategic partnerships and collaborate with key stakeholders to ensure the clear and consistent delivery of brand messages. Engage media partners both professionally and socially to build rapport and mutual respect. Identifies opportunities for brand-building and occasionally represent the company in industry events. Collaborate with various communication teams for reputation management. Supports the department in crafting policies and guidelines on crisis communications and media management. Ensure the proper implementation and use of the company's Message House. Manage owned media channels, such as website, social media accounts. Lead and manage a team of communication specialists to effectively execute plans and programs in Brand Building, Media Relations, and Issues Management.

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