**About the Client**:
The client is a medium-sized building company operating from Sydney, Newcastle and Wollongong.
Incorporated in 1973 as a largely residential builder, it gradually broadened its range of expertise to include churches and schools, and later commercial, industrial, retirement living and medium density residential construction.
In recent years it is now involved in all commercial construction sectors.
Contracts are generally conducted within NSW and typically range in value up to $25m.
Experienced management capabilities and well organised financial and insurance arrangements enable the simultaneous undertaking of multiple projects.
Work is acquired through competitive tendering, negotiation and referrals.
The company prides itself in having long-standing relationships with a number of clients and architects as well as skilled tradespeople and suppliers.
For a closer look at our completed work please take the time to view our projects.
**Job Summary**:
We are looking to hire a dedicated Content Writer to create content for blogs, articles, product descriptions, social media, and the company website.
The content writer's responsibilities include evaluating analytics to adjust content as needed, regularly updating the company's website, and promoting the company blog by pitching articles to various third-party platforms.
You should also be able to follow editorial guidelines when creating content.
To be successful as a content writer, you should keep abreast of the latest SEO techniques.
Ultimately, a top-performing Content Writer should be able to contribute to the development of strategies that will increase reader engagement.
- Conducting in-depth research on industry-related topics in order to develop original content.
- Developing content for blogs, articles, product descriptions, social media, and the company website.
- Assisting the marketing team in developing content for advertising campaigns.
- Proofreading content for errors and inconsistencies.
- Editing and polishing existing content to improve readability.
- Conducting keyword research and using SEO best practices to increase traffic to the company website.
- Creating compelling headlines and body copy that will capture the attention of the target audience.
- Identifying customers' needs and recommending new content to address gaps in the company's current content.