Position Summary
As a Content & SEO Specialist/Writer at Speed Commerce, your role will be pivotal in driving organic traffic, improving search engine rankings, and boosting brand visibility.
Tasks/Objectives
· Content Creation: Create well-researched and engaging articles, catering to the right target audience. Additionally, design high-converting landing pages that align with our marketing objectives.
· Guest Blogging: Secure guest blogging opportunities on reputable websites with a domain authority (DA) of 40 or above. These guest posts will help to build backlinks and drive traffic to our clients' websites.
· PR Articles: Craft and distribute press releases to generate media coverage and increase brand awareness for our clients.
· Reviews Generation: Obtain positive reviews for our products/services for both their preparation and sequence offerings.
· Directory Listings: Ensure our businesses get listed on relevant directories every month to improve local SEO and gain exposure.
· Comparison Landing Pages: Create comparison landing pages each month, pitting our products against our competitors.
· Internal Linking: Every other week, perform internal linking within our websites to enhance the user experience, boost SEO rankings, and highlight important features and benefits. Aim to include a minimum of 10 internal links per session.
· Outreach & Link Building: Reach out to strategic partners to negotiate opportunities for adding our links to their existing blog content, providing additional value and increasing referral traffic.
· Case Studies: Create comprehensive case studies per quarter, showcasing the successes, challenges, and how our services contributed to growth. These case studies will serve as powerful marketing tools.
· SQL (Sales Qualified Lead) Generation: Generate high-quality sales-qualified leads per quarter, using a combination of SEO strategies and lead generation techniques.
Required Skills / Abilities
· 2-3 years of proven experience in content writing, blog research, or article creation.
· Solid understanding of SEO principles and best practices.
· Proficiency in on-page and off-page SEO techniques, keyword research, and link-building strategies.
· Experience uploading content and distribution, with a knack for strategy and creative writing.
· A data-driven approach, capable of analyzing data and making informed decisions.
· Ability to blend creativity with analytics to create engaging and high-quality content.
· Adaptability to stay updated with the ever-changing eCommerce landscape.
· Excellent written and verbal communication skills for effective collaboration.
· Strong attention to detail in content creation and SEO optimization.
· Team player, capable of working collaboratively with cross-functional teams.
· Commitment to continuous learning and staying updated with industry trends and best practices.
Tools to Have Experience with:
· SEMRUSH
· Ahrefs
· WordPress
· Google Analytics
· Excel / Google Sheets
· Canva or other image/graphics editing tools
· AI tools
· Social Media exposure
Physical Requirements
· Prolonged periods sitting at a desk and working on a computer.
NOTE: This is a work-onsite job
