Content Marketing Specialist

About the role:
As a Content Creators produce entertaining or educational material and responsible for the contribution of information to any media. They create both digital media and offline content that caters to the interests of a target audience.
What you'll be doing: Research on industry-related topicsCreate various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guidesUtilize various digital publishing platforms to create structured draftsTarget content to specific audiences and focus on trending topicsIncorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedInConduct keyword research and employ SEO (Search Engine Optimization) best practices to optimize contentAnalyze web traffic to measure the success of the content (e.g. conversion and bounce rates) What we're looking for: At least post-secondary education GraduateAt least with experience for doing content in any social media platformMust be Computer LiterateSignificant experience creating high-quality marketing contentCapable of managing multiple competing prioritiesComprehensive understanding of impactful marketing tactics