Content Marketing Specialist

About the role:
As a Content Creators produce entertaining or educational material and responsible for the contribution of information to any media. They create both digital media and offline content that caters to the interests of a target audience.
What you'll be doing:
• Research on industry-related topics
• Create various content types (videos, articles, infographics) with relevant tone and style, adhering to the respective style guides
• Utilize various digital publishing platforms to create structured drafts
• Target content to specific audiences and focus on trending topics
• Incorporate blog and social media posts in both websites and social media platforms like Facebook or LinkedIn
• Conduct keyword research and employ SEO (Search Engine Optimization) best practices to optimize content
• Analyze web traffic to measure the success of the content (e.g. conversion and bounce rates)
What we're looking for:
• At least post-secondary education Graduate
• At least with experience for doing content in any social media platform
• Must be Computer Literate
• Significant experience creating high-quality marketing content
• Capable of managing multiple competing priorities
• Comprehensive understanding of impactful marketing tactics