Description
: About Us Diageo is the world's leading premium drinks business with an outstanding collection of beverage alcohol brands across spirits, wines and beer categories, trading in more than 180 markets around the world. Vietnam has been one of the key contributors of Diageo South East Asia market delivery. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you'll collaborate with talented people from all corners of the world. Together, you'll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's individual passions, commitments and specialist skills. In our supportive culture, your voice will be heard, and you'll be empowered to beyou.Just bring your ambition, curiosity and ideas, and we'll celebrate your work and help you reach your fullest potential.
About the Role The Commercial & Customer Marketing Manager for TR is responsible for delivering growth plans through excellent management of duty-free key accounts in the Philippine market.
Role Responsibilities This role will also take on category leadership whist ensuring Diageo share growth through Johnnie Walker brand.
Lead top-to-top customer engagements and joint business plans as well as manage and deliver the P&L results to drive profitability.
Lead the S&OP processes with both in country and regional counterparts and responsible for forecast across all metrics: shipments, depletions, and A&P spends.
Lead cross-functional teams in finance, supply chain and marketing.
Build and execute best in class customer marketing plans with non-IMC key accounts in Southeast Asia.
Curate outstanding brand and retail experiences for consumers. Lead on-ground teams of merchandisers and brand ambassadors to ensure quality execution of plans.
Role Dimensions Customer Management
Maintains and nurtures strong, influential partnerships with distributors and tier 2 customers through regular engagements with decision-makers, business reviews, planning sessions, trade visits, and other meetings as needed.
Brand & Business Development
Works closely with Marketing for the alignment of brand strategies in the channel and oversees effective execution/implementation of trade programs, 365 Essentials, and promotions in the stores covered. Ensures that DB & Tier 2 Customers meets standards set in the Commercial scorecards.
Business Strategy & Planning
Creates an annual growth plan / Joint up business plan for the Distributor & Tier 2 customers utilizing a thorough understanding of channel insights, distributors/customers' business objectives, consumer, and shopper behaviors. Ensures that the company and Commercial strategies are cascaded to and utilizes monthly cycle meetings to monitor progress, identify opportunities, and determine necessary courses of action.
Market Intelligence
Coordinates distributor & Tier 2 Customers to obtain market information relevant to the development of category, channel strategies and tactics. Maintains a keen awareness of competitive activities and channel trends. Aligns with internal business stakeholders to execute programs, address issues or develop process improvements that aid the smooth delivery of goods and services to customers in the channel.
Resource Management
Ensures the appropriate allocation and disbursement of channel budgets, the evaluation of their use, and their utilization according to company policies.
People Development
Responsible for cross functional capability development to drive effective business with DB & Tier 2 Customers. Is able to identify both team and individual learning priorities.
Policy & Process Compliance
Ensures compliance to all Commercial policies, company regulations, standards and guidelines.
Role Accountabilities 1. Customer Management
Sales achievement
Consumer Activation planning & execution
Pricing compliance
Accounts Receivables
Customer satisfaction
2. Brand and Share Growth
Distribution
Range and availability
365 Essentials
Brilliant execution of trade promotions
3. Resource Management
Trading Terms
Evaluation of customer investments/profitability
Activations M&E
4. Business Analysis and Growth Planning
Forecast accuracy
Business reviews
Annual growth plan
5. Team and Talent Development
Compliance to performance management and development processes
Organizational health/engagement
Succession planning
Professional Qualifications & Experience Required A bachelor's in business administration/related field or equivalent
A minimum of 10 years of sales/commercial experience, ideally within the consumer goods and/or retail environment.
At least 3 years' experience with managing distributors; prior experience with management of Philippines Travel retail customers will be an added advantage.
Demonstrated success and track record in the development and implementation of distributor and/or channel growth programs.
Sound understanding of category management and the implementation of customer programs.
Previous experience with Alco-Bev companies will be an added advantage
Knowledge and Skills Excellent interpersonal and leadership skills. Able to manage multiple stakeholders, delivering across company, brand, and customer objectives.
Ability to create and inspire cross functional team to create cut-through plans and ideas that generate results in a complex environment.
Strong influencer and negotiator able to adapt to different styles and personalities.
Above average analytical and strategic planning skills.
Ability for complex problem-solving and decision-making, even in ambiguous situations.
Passionate about brand, company, and personal success.
A fast learner who adapts quickly to changing circumstances.
Proficient communication skills: oral and written business correspondence, presentation planning and delivery
Intermediate MS Office capabilities: Excel, MS Word, PowerPoint
Comfortable with the use of technology and mobile tools
Diversity Statement
Celebrating our inclusive and diverse culture is core to Diageo's purpose of "celebrating life every day everywhere". This purpose is, in itself, inclusive in nature, as it values everybody irrespective of background, disability, religion, gender identity, sexuality or ethnicity.
We know that for our business to thrive and for Diageo to realize its ambition, we depend on having diverse talent with a range of backgrounds, skills and capabilities in each of the 180 countries in which we operate and to reflect our broad consumer base. We view diversity as one of the key enablers that helps our business to grow and our values, purpose and standards set the conditions for us to respect the unique contribution each person brings.
Flexibility is key to success in our business and many of our staff work flexibly in many different ways, including part-time, compressed hours, flexible location. Please talk to us about what flexibility means to you and don't let anything stop you from applying.
Worker Type :
Regular Primary Location:
Taguig City Additional Locations : Job Posting Start Date :
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