Develop data-driven Channel Plan for assigned channel to grow numeric and weighted distribution in (selected) regions/areas.
Align & integrate with Brand Plans.
Set growth targets for distributors & customers within channel and identify gaps (& root causes)
- Identify opportunities to further grow distribution of Hero SKUs, improve visibility and optimize promo efficiencies in the assigned channel.
- Leads the development and implementation of the moving 3-month firm channel canvass priorities defining the right touchpoint and effective POSM in priority customers in the channel.
- (For Reseller/Downline) Supports the development and implementation of RTM strategy to drive Physical availability via retailer and shopper centric programs, tools and processes.
- Leads the development and implementation of broad-scale (by-channel) trade promotions and supports Field Sales in the development and implementation of promotions in selected Key Accounts/Regions.
What we ask
- Works with **Regional Sales Managers / NKAM** on driving **joint business plans with key customers/distributors **acting as key resource on category, channel and shopper insights.
- **Allocates products when supply is critical**; prepares the pipeline forecast (first 3 months) for new brands/SKUs
- **Tracks availability and off-take **of hero SKUs and new products **based on merchandiser reports (at least based on panel of stores) in assigned channels
- Conducts a **monthly review of business in relation to initiatives **(product, marketing, trade, and organization) implemented, retail performance, pricing, competitive activities, market and category trends, and spending, among others
- Prepares and manage the budget assigned to the channel to ensure trade investment efficiency.
- Provides the **right/necessary information on the shopper trends, channel insights, product, category and market and the tools **to enable field sales to sell in their plans
What we offer
- Unique company culture of Filipino heritage and international presence.
- Competitive salary & benefits package and engagement programs that focuses on well-being.
- Diverse training and development programs to help you grow on your own professional journey.
- A friendly working environment and professional team members to help you broaden your knowledge and growth paths.
- Autonomy and trust to create longer term impact that helps bring better nutrition to the world.
- Vacancy description