Position: Business Analyst
Work shift: 8PM to 5AM (PH Time) | Monday to Friday
Work setup: Hybrid (1 or 2x in a week RTO)
Work location: Ortigas, Pasig City
Timezone: US
Type: Full time
We're seeking a sharp and experienced Business Analyst to join our Data & Analytics team, spearheading insights and driving data-driven decision making for our B2B client. You'll be the bridge between client needs, actionable data analysis and marketing strategies, playing a crucial role in optimizing client marketing activities and maximizing client ROI.
Duties and Responsibilities: ? Collaborations:
o Active engagement and collaboration with business users from all levels including senior management.
o Understand client's business objectives and pain points within their business landscape.
o Translate client needs into measurable data requirements and analysis plans.
o Present data-driven insights and recommendations to clients, influencing strategic decision-making.
? Data Acquisition and Processing:
o Identify and source relevant data points from various marketing channels and internal systems.
o Perform data cleaning, transformation, and manipulation to ensure data integrity and analysis readiness.
o Work with the data operation team to establish and maintain efficient data pipelines.
? Data Analysis and Reporting:
o Craft insightful reports and dashboards using advanced data visualization tools (Power BI, Looker Studio, Tableau, etc.).
o Employ statistical analysis techniques to uncover trends, patterns, and correlations within data.
? Marketing Activities Optimization and Performance Measurement:
o Track and analyze key performance indicators (KPIs) for marketing activities.
o Identify areas for improvement based on data analysis and recommend actionable optimization strategies.
? Knowledge Sharing and Training:
o Collaborate with Marketing and Sales teams to educate them on data-driven insights and best practices.
o Develop and deliver internal training sessions on data analysis and interpretation.
o Stay up-to-date with the latest B2B marketing trends and advancements in data analytics tools and techniques.
Qualifications: Minimum 5 years of experience as a Business Analyst, preferably in a B2B marketing or similar data-driven environment.Confident and comfortable in engaging with all levels of Business Users, experiences in engagement with Senior Managements is a plus.Proven track record of successful data analysis projects leading to actionable insights and business impact.Strong understanding of marketing concepts, customer journey, and campaign measurement strategies.Advanced skills in data visualization tools like Power BI, Looker Studio, Tableau or other similar tools.Excellent communication, presentation, story-telling and interpersonal skills.Ability to work independently, manage multiple priorities, and meet deadlines.Strong analytical and problem-solving skills with a data-driven approach.Experience with project management methodologies and reporting tools is a plus.