Position: Business AnalystWork shift: 8PM to 5AM (PH Time) | Monday to FridayWork setup: Hybrid (1 or 2x in a week RTO)Work location: Ortigas, Pasig CityTimezone: USType: Full timeWe're seeking a sharp and experienced Business Analyst to join our Data & Analytics team, spearheading insights and driving data-driven decision making for our B2B client. You'll be the bridge between client needs, actionable data analysis and marketing strategies, playing a crucial role in optimizing client marketing activities and maximizing client ROI. Duties and Responsibilities:? Collaborations: o Active engagement and collaboration with business users from all levels including senior management. o Understand client's business objectives and pain points within their business landscape. o Translate client needs into measurable data requirements and analysis plans. o Present data-driven insights and recommendations to clients, influencing strategic decision-making. ? Data Acquisition and Processing: o Identify and source relevant data points from various marketing channels and internal systems. o Perform data cleaning, transformation, and manipulation to ensure data integrity and analysis readiness. o Work with the data operation team to establish and maintain efficient data pipelines. ? Data Analysis and Reporting: o Craft insightful reports and dashboards using advanced data visualization tools (Power BI, Looker Studio, Tableau, etc.). o Employ statistical analysis techniques to uncover trends, patterns, and correlations within data. ? Marketing Activities Optimization and Performance Measurement: o Track and analyze key performance indicators (KPIs) for marketing activities. o Identify areas for improvement based on data analysis and recommend actionable optimization strategies. ? Knowledge Sharing and Training: o Collaborate with Marketing and Sales teams to educate them on data-driven insights and best practices. o Develop and deliver internal training sessions on data analysis and interpretation. o Stay up-to-date with the latest B2B marketing trends and advancements in data analytics tools and techniques. Qualifications: ? Minimum 5 years of experience as a Business Analyst, preferably in a B2B marketing or similar data-driven environment. ? Confident and comfortable in engaging with all levels of Business Users, experiences in engagement with Senior Managements is a plus. ? Proven track record of successful data analysis projects leading to actionable insights and business impact. ? Strong understanding of marketing concepts, customer journey, and campaign measurement strategies. ? Advanced skills in data visualization tools like Power BI, Looker Studio, Tableau or other similar tools. ? Excellent communication, presentation, story-telling and interpersonal skills. ? Ability to work independently, manage multiple priorities, and meet deadlines. ? Strong analytical and problem-solving skills with a data-driven approach. ? Experience with project management methodologies and reporting tools is a plus.
