Branding Management

1. Responsible for the brand positioning, brand strategy formulation and implementation of the company's key product lines;2. Responsible for formulating integrated marketing plans for the company's products, including but not limited to large-scale brand marketing activities, event marketing, social marketing and daily communication strategic planning and creativity Planning;3. Responsible for project docking with the product/operation/design department and advertising agency, coordinating the resources of all parties, and promoting the implementation of brand marketing projects;4. Participate in industry and competitive product analysis, track industry and competitive product trends, and provide the company with Brand and product line brands provide communication strategy and creative support. Job requirements: Bachelor degree or above;More than 3 years of project creative planning experience in a large Internet company or advertising company, with experience in leading a team;Possess knowledge and experience in branding, marketing, social media and advertising, etc., with Excellent brand planning and creative capabilities;Flexible mind, rich creativity, strong project coordination ability, and a certain strategic vision;Able to withstand strong work pressure, rich in teamwork spirit, and good at communication.