The Brand Specialist will be responsible for managing and maintaining the brand's website, ensuring its alignment with the brand's overall strategy and objectives. They will play a crucial role in enhancing the brand's online presence and driving brand awareness through effective website management.
Responsibilities Develop and implement website management strategies to ensure the brand's website remains up-to-date and aligned with the brand's identity.
Regularly update website content, including product information, blog posts, and promotional materials.
Manage website user generated content (screening reviews and comments).
CRM support—managing CRM email set-up and weekly email preparation.
Market plan with marketing agencies and execute for website adaptation.
Work closely with design and creative teams for onsite creative asset management.
Manage customer service—chat, email support, etc.
Collaborate with cross-functional teams to ensure website content is accurate, engaging, and reflects the brand's messaging.
Optimize website performance by monitoring and analyzing key metrics such as traffic, bounce rates, and conversion rates.
Identify and implement website improvements, including user experience enhancements and SEO optimization.
Ensure website compliance with legal and industry regulations, including privacy policies and data protection.
Coordinate and manage website projects, including planning, execution, and post-launch analysis.
Conduct regular website audits to identify and resolve any technical issues or broken links.
Stay up to date with industry best practices and trends in website management and digital marketing.
Provide recommendations for website enhancements based on industry insights and competitor analysis.
Requirements Bachelor's degree in business, web design, marketing, brand management, or a related field.
Practical experience in brand management is highly valuable. This may include work in sales, marketing, advertising, e-commerce, or related fields where the candidate has been directly involved in shaping and implementing brand strategies.
Strong creative skills for developing innovative and effective branding strategies.
Ability to think creatively and translate ideas into compelling brand messages.
Analytical skills for evaluating the effectiveness of branding promotions/ campaigns, conducting market research, and making data-driven decisions.
Excellent communication skills, both written and verbal--to articulate the brand's message clearly and consistently to internal and external stakeholders, to collaborate with cross-functional teams, and to build relationships with clients, vendors, and customers.
Well-versed in digital marketing strategies and social media platforms--familiarity with online branding, content marketing, and the ability to leverage digital channels for brand promotion.
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