Brand Manager

Shape and communicate the company's vision and mission Analyze brand positioning and consumer insights Translate brand elements into plans and go-to-market strategies Manage a team working on brand initiatives Lead content and creative development to motivate the target audience to "take action" Establish performance specifications, cost and price parameters, market applications, and sales estimates Monitor market trends, research consumer markets and competitors' activities Oversee new and ongoing marketing and advertising activities Monitor product distribution and consumer reactions Devise innovative growth strategies Align the company around the brand's direction, choices and tactics PRODUCT STRATEGY AND PLANNING Develop and articulate a comprehensive product strategy aligned with the company's goals and objectives. Conduct market research to identify trends, opportunities, and competitive landscape. Define and prioritize product features and enhancements based on customer feedback and market analysis. Define pricing and monitor pricing competitiveness PRODUCT DEVELOPMENT Work closely with internal teams to drive the product development process from concept to launch. Create detailed product requirements, stories, and specifications. Ensure timely and high-quality delivery of product releases. Requirements
Graduate of Marketing, Business Administration, and other related course. With at least 1 year experience in Brand Management. Preferably with a Social Media Management, Public Relations, and Project Management background. With excellent communication skills. Amenable to working on a hybrid set-up in Ayala, Makati. #J-18808-Ljbffr