Key Responsibilities:
1.
Brand Strategy and Planning:
? Develop and implement comprehensive brand strategies to enhance market positioning and achieve
business objectives.
? Set and execute brand planning calendars, ensuring timely completion of all deliverables.
2.
Cross-Departmental Collaboration:
? Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store
Operations, Marketing, eCommerce, and Franchise Management.
? Direct resources effectively to support brand objectives and initiatives.
3.
Sales and Profitability Management:
? Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
? Analyze market trends, customer spending, preferences, and merchandising mix to drive product
development and marketing innovation.
4.
Brand Image and Customer Experience:
? Develop and maintain brand image and customer experience across all online and offline
touchpoints.
? Ensure consistent brand look and feel to enhance customer engagement and loyalty.
5.
Brand Engagement and Marketing:
? Led developing and implementing sustained brand engagement strategies through various channels,
including social media, influencers, key opinion leaders, partnerships, and advertising.
? Establish relationships with key influencers, fan communities, and target market groups.
6.
Market Analysis and Reporting:
? Analyze market trends, customer behavior, and category performance to make informed recommendations
and decisions.
? Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.
7.
Expansion and Growth Initiatives:
? Identify and recommend opportunities for brand and store expansions into new areas and territories.
? Implement expansion strategies to drive brand growth and market penetration.
Qualifications:
? Bachelor's degree in Marketing, Business Administration, or related field.
Master's degree preferred.
? Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion
industry.
? Proven track record of developing and executing successful brand strategies that drive business growth.
? Strong understanding of market research, consumer behavior, and competitive analysis.
? Excellent communication, interpersonal, and leadership skills.
? Creative thinker with a passion for fashion and a keen eye for design.
? Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
Note: This is purely work on-site