RESPONSIBILITIES:
*Develop and implement comprehensive brand strategies to enhance market positioning and achieve business objectives
*Set and execute brand planning calendars, ensuring timely completion of all deliverables
*Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store Operations, Marketing, eCommerce, and Franchise Management
*Direct resources effectively to support brand objectives and initiatives
*Establish and achieve sales, profitability, and cost control budgets and targets for the brand
*Analyze market trends, customer spending, preferences, and merchandising mix to drive product development and marketing innovation
*Develop and maintain brand image and customer experience across all online and offline touchpoints
*Ensure consistent brand look and feel to enhance customer engagement and loyalty
*Lead developing and implementing sustained brand engagement strategies through various channels, including social media, influencers, key opinion leaders, partnerships, and advertising
*Establish relationships with key influencers, fan communities, and target market groups
*Analyze market trends, customer behavior, and category performance to make informed recommendations and decisions
*Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities
*Implement expansion strategies to drive brand growth and market penetration
QUALIFICATIONS:
*Bachelors degree in Marketing, Business Administration, or related field. Masters degree preferred.
*Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion industry
*Proven track record of developing and executing successful brand strategies that drive business growth
*Strong understanding of market research, consumer behavior, and competitive analysis
*Excellent communication, interpersonal, and leadership skills.
*Creative thinker with a passion for fashion and a keen eye for design.
*Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
*This is purely work on site
SALARY: 60,000