Qualifications:
-Bachelor's degree in Marketing, Business Administration, or related field. Master's degree preferred.
-Minimum of 5 years of experience in brand management, preferably within the retail apparel and fashion
industry.
-Proven track record of developing and executing successful brand strategies that drive business growth.
-Strong understanding of market research, consumer behavior, and competitive analysis.
-Excellent communication, interpersonal, and leadership skills.
-Creative thinker with a passion for fashion and a keen eye for design.
-Ability to thrive in a fast-paced, collaborative environment and manage multiple projects simultaneously.
Key Responsibilities:
1. Brand Strategy and Planning:
-Develop and implement comprehensive brand strategies to enhance market positioning and achieve
business objectives.
-Set and execute brand planning calendars, ensuring timely completion of all deliverables.
2. Cross-Departmental Collaboration:
-Coordinate with various departments to align brand initiatives, including MPCD, Visual Merchandising, Store
Operations, Marketing, eCommerce, and Franchise Management.
-Direct resources effectively to support brand objectives and initiatives.
3. Sales and Profitability Management:
-Establish and achieve sales, profitability, and cost control budgets and targets for the brand.
-Analyze market trends, customer spending, preferences, and merchandising mix to drive product
development and marketing innovation.
4. Brand Image and Customer Experience:
-Develop and maintain Gingersnaps's brand image and customer experience across all online and offline
touchpoints.
-Ensure consistent brand look and feel to enhance customer engagement and loyalty.
5. Brand Engagement and Marketing:
-Led developing and implementing sustained brand engagement strategies through various channels,
including social media, influencers, key opinion leaders, partnerships, and advertising.
-Establish relationships with key influencers, fan communities, and target market groups.
6. Market Analysis and Reporting:
-Analyze market trends, customer behavior, and category performance to make informed recommendations
and decisions.
-Provide regular reports to measure and evaluate sales, sell-throughs, stock levels, and marketing activities.
7. Expansion and Growth Initiatives:
-Identify and recommend opportunities for brand and store expansions into new areas and territories.
-Implement expansion strategies to drive brand growth and market penetration.