JOB DESCRIPTION
• Develop optimization strategies that increase our websites search engine results rankings
• Manage the expenses of SEO campaigns, staying on budget, estimating monthly costs, and reconciling differences
• Closely collaborate with project managers, creatives team, web development team, and channels team to ensure SEO best practices are properly followed throughout the website content
• Perform ongoing keyword research, discovery, and optimization for new relevant keywords to use throughout the company website and marketing materials
• Set measurable goals that demonstrate improvement in marketing efforts
• Monitor daily performance metrics with SEO tools such as Google Analytics to understand SEO strategy performance
• Analyze digital data to draw key recommendations around digital channels to increase the visibility of managed websites
• Test, analyze, and change all managed websites so it is optimized for search engines, and the website subsequently ranks higher in the search results on major search engines
• Execute tests, collect, and analyze data and results, and identify trends and insights in order to achieve maximum ROI in paid search campaigns
• Perform page optimization across our websites to ensure search results are relevant and to create a positive user experience, growing website traffic, lead volume, and brand awareness
• Optimize copy and landing pages for search engine marketing
• Perform keyword research for each core product and ensure we are always targeting the right keyword for each product.
Optimize new product pages based on keyword research, and internal linking.
• Produce ranking reports, competitor analysis, and identify SEO and content gap.
• Take ownership of the campaigns, provide feedback, working with the team on strategic direction and recommendations to improve ROI.
• Conduct digital platform audits to ensure best practices are being used and provide actionable insights and recommendations
• Monitor key online marketing metrics to track the success
• Create and maintain online listings across e-commerce platforms
• Research and implement search engine optimization recommendations
• Ensure that the brand message is consistent
• Build, maintain and analyze weekly/monthly performance reporting to share with the team
• Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
• Perform other duties as assigned by management