Brand Engagement Manager

Brand Engagement Manager
Company:

Globe Telecom, Inc.



Job Function:

Marketing

Details of the offer

At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description Mandate: At Globe, our goal is to create a wonderful world for our people, business, and nation. By uniting people of passion who believe they can make a difference, we are confident that we can achieve this goal.
Job Description Mandate:
• Grow the broadband business (Globe At Home, GFiber Prepaid, and Home Prepaid WiFi) through maximizing customer value among existing subscribers of the Globe Group – cross sell, upsell, reload, retention, and loyalty
• Develops nationwide and territory strategy for the brand, supported by customer insights and industry trends
• Build a sustainable business model/base management framework to support all customers as well as business operations -- exclusive loyalty offers, channel management, customer touchpoints, campaign analytics Duties and Responsibilities:
CUSTOMER ANALYTICS & INSIGHTING
Drives weekly dashboarding and customer insighting Drills down and performs complex exploratory studies to identify correlation of business drivers & customer behavior (product experience, customer interests and willingness to buy) Integrating diverse and relevant information and dashboards to internal departments to update market profiles and create game plans MARKETING OPERATIONS
Identified pain points in current processes/customer touchpoints causing complaints or churn and creates the gameplan to address them, within product capabilities and annual budget, which will result in lower churn Continuous innovation to maximize opportunities identified in customer sentiments as aligned with the company's vision PROGRAM MANAGEMENT & EXECUTION
Drives all executions in a timely manner Translates the brand strategy into an optimum mix to target the right customer with the right offer at the right time through the right channels Engages and builds strong relationships with all readiness partners – Product, customer experience, marketing, and finance Leads project planning, scheduling, controlling, and reporting activities for all Base Management campaigns. Manage risks & ensure theta solutions to problems are implemented in line with existing control processes Make Your Passion Part of Your Profession. Attracting the best and brightest Talents is pivotal to our success. If you are ready to share our purpose of Creating a Globe of Good, explore opportunities with us.
Globe Telecom, Inc. (Globe) is the leading Telecommunications company in the Philippines and the purveyor of the Filipino digital lifestyle. We provide cellular, broadband and mobile data services by focusing on enriching our content offerings amid customers' growing preference for multimedia platforms across multiple screens and devices. We want to enrich lives through communications by simplifying technology, so that we bring customers closer to what matters most.
Globe was also recognized as one of the Top companies to work for in Asia by Asia Corporate Excellence & Sustainability (ACES) Awards and Best Employer in the Telco category by Stevie's New York.
Our principal shareholders are Ayala Corp. and Singtel, both industry leaders in their respective countries and in the region. We are also a member of Bridge Alliance, Asia Pacific's leading mobile alliance of 36 mobile carriers.
Purpose
In everything we do, we treat people right to create a Globe of Good. Vision
We see a Philippines where families' dreams come true, businesses flourish, and the nation is admired. Mission
We create wonderful experiences for people to have choices, overcome challenges, and discover new ways to enjoy life.
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Source: Grabsjobs_Co

Job Function:

Requirements

Brand Engagement Manager
Company:

Globe Telecom, Inc.



Job Function:

Marketing

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