Brand Communication Executive - Ot

Responsibilities:
Develop Comprehensive PR and KOL Strategy: Craft a year-long PR and KOL strategy in alignment with brand campaigns set by the regional team, ensuring consistent brand messaging and maximum exposure.
Media Relationship Management: Forge strong relationships with media titles, negotiating coverage and ad placements to amplify brand visibility across various platforms.
KOL and Celebrity Collaboration: Identify, negotiate, and collaborate with KOLs and celebrities for joint events and brand campaigns, leveraging their influence to enhance brand credibility and reach.
Content Planning for KOLs and Media Partners: Develop a comprehensive content plan for KOLs and media partners to use during overseas and local events, ensuring consistent brand messaging, posting in a timely manner and alignment with campaign objectives.
Press Release Management: Localize global/regional press releases for key campaigns and ensure timely dissemination to local media partners, maximizing brand exposure in target markets.

Qualifications:
Bachelor's degree in Marketing, Communications, or related field.
Preferably 2-3 years of working experience in the retail fashion industry.
Knowledgeable in marketing and public relations.
Experience in writing press releases.
Having worked with media and KOLs before is a plus.
Must be highly motivated, detail-oriented, creative, and innovative.