Overview:
As a Marketing Officer, you will play a crucial role in enhancing our brand presence and driving engagement through various marketing initiatives. Your responsibilities will encompass creating and managing promotional materials, monitoring social media interactions, coordinating print collateral production, and contributing to strategic marketing efforts.
Job Description: Action requests to create new or update existing promotional materials (e.g., course flyers, booklets, email templates, webpages etc.).
Monitor and respond to social media comments and messages.
Monitor and respond to online reviews.
Generate and share regular social media content.
Liaise with Australian-based staff to source original photos and video content.
Liaise with staff and external suppliers to design and coordinate the production and delivery of print collateral and branded merchandise. • Edit and schedule the weekly staff newsletter.
Monitor and report key marketing statistics and other quality metrics on a monthly basis.
Download and send marketing-related software as required.
Maintain and optimise the company website to improve SEO.
Contribute to advertising campaign design, implementation and management.
Contribute to marketing strategy, planning and automation.
Requirements Demonstrated skills and experience in creative design
Demonstrated skills and experience in copywriting and editing / proofreading
Excellent attention to detail, including spelling and grammar
Customer focus and phone / email etiquette • Technical competence and the ability to master new software quickly
Research and analytical skills
Ability to work independently and as part of a team Desirable:
Bachelor's degree (preferably in marketing, communications, business or a related field).
Previous experience using online marketing / design / communication tools. (ActiveCampaign; Buffer; Canva; Facebook / Meta Ads Manager, Audiences and Forms; Google Ads and Analytics; LinkedIn Ads; Microsoft SharePoint; Squarespace; SurveyMonkey; and Zapier.)
Benefits
Permanent Work-from-home setup Company-provided equipment Secondary WiFi Modem 21 Leave Credits 100% conversion of UNUSED leave credits HMO on Day 1 13th Month Pay Grab Voucher every month Birthday Gift Loyalty Gift Christmas Gift Work-Life Balance Active employee engagements physically such as Christmas Party & Team Building, and virtual events such as town-hall with prizes.