Company Description We are a Digital Product Engineering company that is scaling in a big way! We build products, services, and experiences that inspire, excite, and delight. We work at scale — across all devices and digital mediums, and our people exist everywhere in the world (15000+ experts across 26 countries, to be exact). Our work culture is dynamic and non-hierarchical. We are looking for great new colleagues. That is where you come in!
Job Description Plan, design, and build highly scaled paid search and shopping/PLA campaignsMonitor and manage multiple client campaigns as they relate to program goals and objectivesProactively expand and improve ad campaigns based on client business needsWork with feed management partners and participate in feed health assessmentsProvide ongoing analysis of campaigns, visibility and traffic metricsConduct keyword research and additions to new and existing campaignsConduct ad-copy adjustment and testing according to best practiceManages landing page optimization and tracking URLsProvide regular and ad-hoc reporting and analysis on campaign status to client management and digital strategy teamPerform competitive search analysisAssist in the development of ongoing departmental strategies and processes Qualifications 2 years of paid search/SEM marketing experience desired (agency experience a plus)2-3 years of shopping/PLA experience a plusExperience with Structured Data/Data Feeds as they apply to Google & Bing Shopping Ads aka PLAs is preferred.Ability to analyze data and trends to continually optimize media accounts for efficient ROIDeep experience with Google Adwords and Bing Ads (certifications strongly preferred)Experience with executing campaigns focused on driving online sales, optimizing to a ROASStrong understanding of Google AnalyticsKeyword research and experience estimating campaign size and budgetDetailed report creation for paid campaignsExcellent interpersonal skills, including strong written and verbal communication skillsStrong attention to detail, problem-solving, and time management skillsStrong initiative/self-motivated individual with a strong desire to succeed. "Can Do" attitude a must