Who We Are: HighLevel is an all-in-one, white-label marketing platform for agencies & consultants. Our goal as a business is to create a sustainable, powerful, "all things marketing" operating system that creates limitless opportunities for our customers. With over 70,000 customers, we need people like YOU to help us grow and scale even further in the coming years. We currently have 1100+ employees worldwide, working remotely as well as in our headquarters, which is located in Dallas, Texas. Our goal as an employer is to maintain a strong company culture, foster creativity and collaboration, and, above all, encourage a healthy work-life balance for our employees wherever they call home! Who You Are: The Social Ads Specialist will be responsible for creating, managing, and optimizing paid social media campaigns across various platforms, including TikTok, Facebook, Instagram, and others. In this role, you will be a detail-oriented and data-driven professional with a passion for digital advertising. You will leverage a data-driven approach to achieve exceptional results for our marketing efforts, ensuring that our social media advertising strategies are effective and aligned with our business objectives. Your role will involve close collaboration with the creative team to develop compelling ad content and with the broader marketing team to align paid social media efforts with our overall marketing strategy. You will continuously monitor and analyze campaign performance, making data-driven adjustments to maximize return on ad spend (ROAS).
\n What You'll Be Doing:Campaign Development: Develop and execute high-performing paid social media campaigns aligned with HighLevel's affiliate marketing goals.Audience Research: Conduct in-depth audience research to identify and target the right users on each platform.Creative Collaboration: Work with creative teams to develop compelling ad copy and visuals that resonate with target audiences.Budget Management: Manage campaign budgets effectively and optimize spend for maximum return on ad spend (ROAS).Performance Monitoring: Continuously monitor campaign performance using advanced analytics tools and make data-driven adjustments.Trend Analysis: Stay updated on the latest social media advertising trends and best practices.Strategic Collaboration: Collaborate with the marketing team to develop and implement comprehensive social media advertising strategies for various inter-departmental initiatives. What You'll Bring:Bachelor's degree in Marketing, Advertising, or a related field.2-4 years of experience in managing paid social media campaigns, preferably in a B2B or SaaS environment.Strong understanding of social media advertising platforms and best practices.Proficiency in social media ad management tools (e.g., Facebook Ads Manager, TikTok Ads, Instagram Ads).Advanced knowledge of analytics and performance monitoring tools (e.g., Google Analytics, Social Media Insights).Proven track record of optimizing campaigns for maximum ROAS.Excellent analytical skills with the ability to interpret data and make data-driven decisions.Strong organizational and multitasking skills, with a keen attention to detail.Excellent written and verbal communication skills.Team player with the ability to work collaboratively and effectively with cross-functional teams.
\nEEO Statement: At HighLevel we value diversity. In fact, we understand it makes our organization stronger. We are committed to inclusive hiring/promotion practices that evaluate skill sets, abilities and qualifications without regard to any characteristic unrelated to performing the job at the highest level. Our objective is to foster an environment where really talented employees from all walks of life can be their true and whole selves, cherished and welcomed for their differences, while providing awesome service to our clients and learning from one another along the way! Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
