Account Executive

RESPONSIBILITIES AND ACCOUNTABILITIES
Serve as the primary point of contact for assigned clients, maintaining strong relationships and understanding their business objectives, goals, and challenges.
Develop comprehensive marketing strategies and integrated campaigns tailored to each client's unique needs and objectives.
Collaborate with internal teams, including creative, digital marketing, social media, and analytics, to develop and execute client campaigns that drive measurable results and ROI.
Lead client meetings, presentations, and brainstorming sessions, effectively communicating campaign strategies, progress updates, and performance metrics.
Conduct thorough research and analysis of client industries, competitors, and target audiences to inform marketing strategies and campaign tactics.
Manage client budgets, timelines, and project deliverables, ensuring projects are completed on time, within scope, and within budget.
Monitor campaign performance, analyze key metrics, and provide actionable insights and recommendations for optimization and improvement.
Proactively identify opportunities for account growth and upselling additional services to existing clients.
Stay informed about industry trends, emerging technologies, and best practices in marketing and advertising, and share insights with clients and internal teams.
Represent the agency at industry events, conferences, and networking opportunities to build relationships and generate new business leads.