Position Overview:
As the Art Director, you will play a pivotal role in shaping and executing our brand's visual identity across all channels.
You will lead a team of creative professionals and collaborate closely with cross-functional teams to ensure our brand image is consistently communicated and visually compelling.
The ideal candidate is a strategic thinker with a proven fashion retail track record, a keen eye for design, a passion for storytelling, and a deep understanding of current industry trends.
KEY RESPONSIBILITIES:
1.
Brand Visual Identity: Develop and maintain a solid and cohesive visual identity for the brand across all platforms, ensuring consistency in design elements, color schemes, and typography.
2.
Campaign Conceptualization: Lead the creative development of collection campaigns, collaborating with marketing and merchandising teams to align with business objectives while maintaining high creativity and innovation.
3.
Team Leadership: Manage and inspire a team of designers, photographers, and other creative professionals, fostering a collaborative and dynamic work environment.
4.
Art Direction: Provide clear artistic direction for photoshoots, videos, website wireframes, offline collaterals, store window designs, and other creative projects, ensuring alignment with brand aesthetics and messaging.
5.
Trend Analysis: Monitor industry trends, consumer behavior, and the competitive landscape to inform and guide the brand's creative direction.
6.
Collaboration: Work closely with cross-functional teams, including marketing, merchandising, and e- commerce, to ensure creative initiatives align with overall business strategies.
7.
Budget Management: Responsible for managing the creative budget, ensuring optimal allocation of resources for maximum impact.
QUALIFICATIONS:
• Education: Bachelor's degree in Art, Design, Fashion, Marketing, or a related field.
Master's degree is a plus.
• Experience: Minimum of 3 years of experience in art direction with a strong portfolio showcasing successful campaigns and projects.
• Leadership Skills: Proven experience leading and managing creative teams and fostering a collaborative and innovative work environment.
• Technical Proficiency: Proficient in design software such as Adobe Creative Suite and a strong understanding of digital platforms and technologies.
• Strategic Thinking: Demonstrated ability to think strategically, translating business objectives into creative concepts that resonate with the target audience.
• Communication Skills: Excellent verbal and written communication skills, with the ability to effectively present and articulate creative concepts.
• Adaptability: Ability to thrive in a fast-paced environment, managing multiple projects simultaneously and meeting tight deadlines.