This individual will be charged with daily editorial management of nailtropics.com and related websites including text, video, graphics, and photography in support of initiatives.
Content creation and content maintenance is the primary duty of this position and experience with content management systems is necessary.
Conceptualization and creation of related microsites is an expected growth area for the person in this role.
You will be responsible for the day-to-day updating of our web content using our CMS.
Identify opportunities and propose solutions to drive traffic and increase engagement within our website.
Top candidates will be comfortable troubleshooting the website and constantly improving the User Experience (UX) of the website.
Responsibilities:Website Performance Monitoring:Establish key website health metrics, identify areas for improvement, and implement those changes.Identify Key Performance Indicators (KPIs) for website health metrics.Configure, manage, monitor, and update Google Analytics (GA4), Google Search Console, Google Tag Manager, etc., in cross-collaboration with key business stakeholders and external agency partners.Develop performance reports and dashboards to reflect website performance.Keeping up-to-date with industry best practices and monitoring competitor websites.Ability to implement technical changes to improve Search Engine Optimization (SEO) and Conversion Rate Optimization (CRO).Web Development & Technical Maintenance:Ensuring website quality, UX, and efficiency by conducting regular test plans.Collaborating with all staff and management to ensure that the website aligns with brand strategy and meets the organization's standards.Implement design updates in collaboration with the Chief Marketing Officer, ensuring the website aligns with brand strategy and meets the organization's design standards.Respond to and troubleshoot all website issues (i.e. outages).Ensure full compliance of the website with all laws and regulations (i.e. GDPR).Keep up-to-date with industry best practices and monitor competitor websites.Strong understanding of web design principles and user experience.
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