Social Media Content Strategist

Qualifications & experience

Bachelor's degree in Marketing, Communications, Journalism, or a related field.At least 1 year of experience in content strategy, content creation, or a related role.Proven track record of developing and implementing successful content marketing strategies.Strong writing, editing, and proofreading skills.Ability to create and manage a content calendar.Ability to perform keyword research and use SEO strategies to enhance content visibility.Experience in monitoring and interpreting analytics to measure content effectiveness and optimize strategies.Ability to design and execute email marketing campaigns.Ability to engage with audiences across social media and other platforms.Keen eye for detail to ensure brand consistency in all content.
Tasks & responsibilities

Content Development and Management -Develop a comprehensive content marketing strategy that aligns with the brand's goals and audience needs.SEO and Analytics -Utilize SEO best practices, such as keyword and topic research, to increase content visibility and drive organic traffic to the website.Email Marketing -Design and implement email marketing campaigns that resonate with the brand's target audience.Audience Engagement -Research and understand the target audience's needs, preferences, and pain points to tailor content and emails accordingly.Brand Consistency -Ensure all content, including email content, is on-brand, consistent in style, quality, and tone of voice, and optimized for user experience.Innovation and Trends -Keep abreast of industry trends and the competitive landscape to identify opportunities for innovative content marketing strategies.Collaboration and Leadership -Collaborate with marketing, design, and sales teams to create synergistic content and email campaigns that support overall business objectives.Reporting and Strategy Adjustment -Regularly report to senior management on content and email marketing progress and impacts on business goals.