Our AU based client is currently seeking for a highly creative, analytical and results-driven Social Ads Specialist (Facebook & TikTok) to join their dynamic marketing team. As a Social Ads Specialist, you will be responsible for creating, managing, and optimizing Facebook/TikTok advertising campaigns to drive brand awareness, engagement, and conversions. The ideal candidate should possess a deep understanding of Facebook/TikTok advertising best practices, audience targeting, and ad creative optimization.
Responsibilities Campaign Planning and Execution: Develop and implement comprehensive social media advertising strategies aligned with client goals.Technical Expertise: Demonstrate advanced proficiency in Facebook and TikTok's advertising tools, including Ads Manager, Business Manager, and Pixel.Content Testing: Conduct A/B testing and iterative optimization of ad creative to maximize performance.Creative Development: Collaborate and communicate with the creative team to produce engaging ad copy, visuals, and landing pages.Reporting and Analysis: Monitor and analyze the performance of Facebook ad campaigns using analytical tools and metrics such as CTR, CPC, ROAS, and conversion rates.Staying Updated: Keep abreast of Facebook and TikTok's platform updates and industry best practices.Collaboration: Work closely with other marketing team members to ensure alignment with overall marketing strategy and objectives. Qualifications: Proven experience managing Facebook / TikTok advertising campaigns and achieving measurable results.Strong analytical skills with the ability to interpret complex data sets and draw actionable insights.Proficiency in Facebook Ads & TikTok Ads Manager and other advertising platforms, as well as analytics tools such as Google Analytics.Excellent communication skills with the ability to present findings and recommendations to senior management in a clear and concise manner.Creative mindset with a keen eye for detail and design aesthetics.Ability to multitask and thrive in a fast-paced environment.Strong organizational and project management skills.Certification in Facebook Blueprint or equivalent is a plus. Working Conditions: AU working hoursRemote
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