ROLE SUMMARY Our client is looking for a Senior Marketing Operations Analyst to help scale their campaign execution, automation, and reporting. This is a great opportunity to help further build the marketing operations function in a fast-paced startup-like environment. You'll work within a team that rolls up to the Chief Operating Officer, with an ability to make a direct impact on the business with plenty of hands-on experience in a marketing automation platform (Pardot), Salesforce, and other RevOps tools (like LeanData, Chili Piper, and SalesLoft).
This role focuses on a few main areas: day-to-day campaign operations execution, lead flow
orchestration, top-of-funnel KPI reporting, ownership of the company's marketing technology strategy and day-to-day operations, and marketing automation analysis, ensuring processes are optimized, leads are being routed accurately, and lead conversion metrics are tracked towards target benchmarks as a result of marketing influence. You'll work closely with demand generation, partner marketing, customer marketing, sales, and business development representative teams to map out the ideal market operating price (MOP) processes and build automation to support their campaign and initiative goals.
WORK SCHEDULE: 9:00 AM – 6:00 PM Eastern Daylight Time (9:00 PM – 6:00 AM Philippine Standard Time), follows Philippine holidays
POSITION TYPE: Full Time
WORK ARRANGEMENT: Remote
ESSENTIAL FUNCTIONS: Evangelize the company's marketing best practices and stakeholder processesReview existing forms, lists, and nurture programs for accuracy and performance improvementsBuild best-in-class reporting on marketing data like campaign attribution, campaign ROI, lead funnel conversion rates, sales-marketing SLA adherence, and moreServe as a vocal advocate for process improvements with a focus on thoughtful change managementBuild forms, form handlers, nurture programs, emails, and email templatesBuild Salesforce reports and dashboardsBuild automation to accomplish campaign and initiative goalsServe as the primary Pardot admin, including email compliance and database managementDocument MOP's internal processesReport to the Revenue Operations organizationWork with a passionate and dedicated revenue operations team that is committed to serving operational excellence and having fun while doing itCollaborate and work cross-functionally with Marketing, Sales Ops, Customer Ops, and Data OpsQUALIFICATIONS: A Bachelor's degree in the related field is preferred3+ years marketing operations experience in the B2B space (SaaS experience preferred)Hands-on experience tracking campaign resultsHands-on experience working with a B2B lead generation process, including lead stagesExperience managing other marketing technology toolsA depth of experience working in a MAP (marketing automation platform)Knowledge of campaign management from a process and automation perspectiveFamiliar with multi-touch attribution models and best practicesExcited about collaborating on marketing processes to drive great marketing outcomesHands-on, day-to-day experience in the administration of a major marketing automation platform (Pardot preferred)Salesforce experience from a marketing user perspective, plus building reports and dashboardsKnowledge of HTML and CSS basics (when it comes to emails and landing pages)A special love of flowchartsA Salesforce power userA top-performing individual contributor who is eager to have a direct impact in a fast-paced environmentLoves data and can perform regular analyses to inform opinionsLoves the details just as much as the big picture and is not afraid to ask questionsWhat awaits you upon securing the position? Attractive compensationAssured allowancesLeave creditsOvertime PayNight differential benefitsComprehensive health and life insurance upon hiring, covering one free dependentSpecial anniversary incentives13th-month salary bonusWe provide the necessary equipment!Other Details Full TimePermanent WFH set-up
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