Senior Digital Paid Media Specialist (Social Media)

POSITION SUMMARY The Senior Digital Paid Media Specialist (focused on Social) reporting to the GBC Digital Paid Media Manager will support thedigital media buyingactivities ofHospitals, TPR (The Physician Resources / Doctors) campaigns and Recruitment of Tenet Healthcare. They will support planning, execution, monitoring and reporting of the paid social strategy to drive qualified leads. He/she has strong interest in exploring and applying modern day media platforms (specifically paid social).
DUTIES & RESPONSIBILITIES Understand the Paid Social strategy per market assigned; Tasks will be received via the Wrike project management platformAssist in developing the appropriate digital media strategy and buying plan based on brief capitalizing on best industry standard practicesRecommend, Set – up and execute paid and organic social campaigns (inclusive of posting)Collaborate with Home office digital media team and local market directors on campaign optimizationOptimize paid social campaigns adjusting bidding strategy, locations, target audience and etc. to achieve campaign goals and KPIsMonitor and perform on-going analysis of campaign metrics (daily, weekly, monthly)Assist in monthly reporting and providing insights for improvement to Home office and in Individual marketsPerform other marketing duties as assigned.WHAT WE LOOK FOR Amenable to work in BGC (Hybrid)Willing to work in a shifting scheduleMust have at least 4 years of relevant work experience
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