Performance Marketing Specialist - Pasig - P35K-40K

WORK LOCATION: Pasig CityWORK SCHEDULE: 8:00 AM - 6:00 PMSALARY: ?35,000 - ?40,000 | Open for discussionJOB PURPOSE: Plan, execute, and optimize digital marketing campaigns to drive measurable results and achieve business objectives; Leverage various digital channels such as search engines, social media platforms, display advertising, and email marketing to increase brand awareness, generate leads, and drive conversions; Involve analyzing campaign performance data, implementing A/B testing strategies, and optimizing campaigns to maximize return on investment (ROI)- Bachelor's Degree in Marketing, Advertising, and/or Business- Certifications in digital marketing platforms/tools (e.g., Google Ads certification) are a plus- Proven experience in digital marketing, focusing on performance marketing and campaign management- Experience with A/B testing methodologies and optimization techniques- Proficiency in digital advertising platforms such as Google Ads, Meta Ads, LinkedIn Ads, etc.- Strong analytical skills with the ability to interpret data and draw actionable insights- Excellent communication and collaboration skills, with the ability to work effectively in cross-functional teams- Detail-oriented mindset with a focus on delivering high-quality results and continuous improvement