Performance Marketing Specialist (Pasig)

A performance marketing specialist plans, executes, and manages digital marketing campaigns to drive business growth and maximize return on investment (ROI). Their responsibilities include: Campaign management: Planning, creating, and managing campaigns for paid search, social media, email, and more Performance measurement: Measuring and reporting the performance of campaigns, including conversion rates and ROI Optimization: Analyzing data to optimize campaigns and improve performance Trend identification: Identifying trends and insights from campaign data Collaboration: Collaborating with internal teams to evaluate and improve the customer experience Communication: Managing communication with vendors and third-party trackers Branding: Collaborating with other departments to ensure cohesive messaging and branding