TaguigDevelop digital marketing strategy/ campaigns : Study economic indicators, tracking changes in supply and demand, identifying customers and their current and future needs, and monitoring the competition.Plan, design, and execute all web, SEO/SEM, database marketing material: Work on emails, social media, consumer marketing, BTL and display advertising campaigns.Lead customer experience assessment, marketing and advertising process and technology assessment, KPI and definition, solution and vendor assessment for different marketing technologies including AdobeDesign new campaign strategies and strategize marketing plans : Work across all channels and devices and design measurement and reporting framework to assess performance of all digital marketing campaigns against goals (ROI and KPIs).Utilize strong analytical ability to evaluate end-to-end customer experience: Work across multiple channels and customer touch points, gathering business requirements, designing process & solution for implementation of marketing and advertising solutionsWork on Digital Marketing, Online Media Planning, Email Marketing, Affiliate Marketing: Deep-dive into Web Analytics, SEO, Social media marketing, CRM, Market Research, Marketing Analytics, PPC, Content marketing, Social analytics and ORM toolsBring your best skills forward to excel at the role:Apply designing skills for new campaign strategies: Work on strategizing marketing plans across all channels and devicesDevelop business cases for marketing use cases and solutions: Gather business requirements, designing process & solution for implementation of marketing and advertising solutionsWork with the Capability Network and the Market Unit leadership: Support business development and thought leadership in the campaign management and digital advertising space.Experience in working with middle to senior management levels within existing organization / client organizationsMBA from a tier 1 instituteOverall experience of 3+ years with at least 1+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.)Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaignsWorking experience on consumer base management campaigns (Upsell/ Cross-sell and Retention)Hands-on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.Experience in optimizing landing pages and user funnels, A/B and multivariate experimentsKnowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)Working knowledge of ad serving tools and experience in setting up and optimizing PPC campaigns on all major search engines
