Paid Media Consultant -J15

Minimum Qualifications: • MBA from a tier 1 institute• Overall experience of 3+ years with at least 1+ years of experience in designing / managing marketing campaigns particularly within the industry (E-Commerce, CPG, Telecom etc.)• Demonstrable experience in SEO/SEM, marketing database, email, social media, and/or display advertising campaigns• Working experience on consumer base management campaigns (Upsell/ Cross-sell and Retention)• Hands-on experience on Mar-tech tools such as Adobe campaign, Marketo, Adobe, Cloud, Google Marketing platform, Google Ads, Pega decisioning, SFMC etc.• Experience in optimizing landing pages and user funnels, A/B and multivariate experiments• Knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)• Working knowledge of ad serving tools and experience in setting up and optimizing PPC campaigns on all major search engines