Media Buyer
Up to 100k monthly
BGC, Taguig City (Onsite)
Skilled media buyer to source and purchase a variety of advertising space for our clients. As a media buyer, you will be required to analyze and interpret market analytics, determine the optimal medium and placement for marketing campaigns, and negotiate and procure the desired advertising space and media slots. To ensure success as a media buyer, you should possess a good understanding of marketing principles and a strong ability for interpreting analytics. A top-notch media buyer should be highly persuasive and secure advertising space that ensures the maximum reach of clients' campaigns.
Main Activities and Responsibilities:
? Conducting market research and analyzing demographics, media usage, psychographic, and buying patterns to define the target audience and campaign requirements.
? Developing advertising strategies and campaigns with marketing teams to most effectively reach the desired audience.
? Sourcing and presenting audience data and advertising proposals to clients for feedback. ? Proofreading advertising material before launching campaigns.
? Coordinating and overseeing the development and launch of campaigns.
? Negotiating with advertising sales agents to ensure the most cost-effective deal structures.
? Managing budgets and monitoring campaigns costs and ROI metrics.
? Tracking and presenting campaign data such as views, click-throughs rates, engagements, and customer conversion rates.
? Building and maintaining a network of advertising agents and broadcasting networks.
? Monitoring audience and media trends, practices, and new technologies.
Qualifications and Typical Experience:
? Bachelor's degree in Marketing, Industrial field or equivalent work experience
? At Least 4+ years experience in media buying
? Very strong in project performance marketing
? Analytical Abilities
? Very good in data management / Microsoft excel
? Practical experience with content management systems, google analytics and project management software
? Understanding and knowledge of SEM best practices