Marketing Specialist

Job Summary: The Technical Marketing Specialist will leverage keen knowledge of Google AdWords, back-end WordPress development, and technical SEO to optimize our marketing strategies and improve client engagement. This role requires a blend of technical skills and marketing acumen to ensure seamless website performance and effective online advertising.

Key Responsibilities:

Google AdWords Management:
• Develop, implement, and optimize Google AdWords campaigns to drive targeted traffic and meet client objectives.
• Analyze campaign performance metrics and make data-driven adjustments to maximize ROI.

WordPress Development & Website Management:
• Build, maintain, and enhance WordPress websites for clients, focusing on both front-end design and back-end functionality.
• Manage back-end processes including database configuration, server settings, and security protocols to ensure optimal website performance.
• Collaborate with content and design teams to create compelling landing pages that drive conversions.

Technical SEO Expertise:
• Conduct thorough SEO audits to identify opportunities for improvement in website visibility and search rankings.
• Implement technical SEO best practices, including schema markup, site speed optimization, and mobile responsiveness.
Cross-Functional Collaboration:
• Work closely with marketing, sales, and product teams to align digital strategies with overall business goals.
• Provide technical guidance and support to team members and clients to enhance understanding of digital marketing tools and techniques.

Performance Reporting & Analysis:
• Generate comprehensive reports on campaign performance and website analytics, presenting insights and recommendations to clients and stakeholders.
• Stay updated on industry trends and competitive analysis to continuously refine marketing strategies.