Marketing Manager

R?sum? du poste As a key member of the marketing team you will be involved and accountable for driving growth through our UAE & GCC business. This will be conducted through strong market driven planning & execution.

Your Key Objectives will be to:

- Enhance & Prioritise "Proud To Own" brand status for supported products
- Maintain No 1 brand preference & market share in the lower Gulf markets
- Maximise the marketing impact by developing new product's integrated

communication strategy and marketing KPI in accordance with the business and product strategy R?le et Responsabilit?s
- Develop the regional marketing strategy based comprehensive analysis of the environment, market, competitor and product
- Develop & execute consumer centric Go-to-Market flagship product launch plans in conjunction with key internal & external stakeholders (Corporate team, Channel partners, Sales & product management team, Advertising & Media agencies etc).
- Drive Creative concept planning of flagship integrated marketing campaigns
- Efficient management of allocated budgets in line with targeted business & ROI objectives.
- Building visibility & preference at the retail level thru impactful branding & innovative BTL - POP / POS executions.
- Develop the local brand strategy in-line with the global brand strategy to ensure brand image relevancy & resonance with the local target audience
- Periodic analysis of key brand KPIs to identify and implement strategic marketing actions to ensure achievement of annual brand targets
- Identifying & developing strategic alliances with key partners for co-marketing & creating new opportunities to engage with consumers at large.
- Manage the divisional integrated marketing program having end-to-end responsibility across all online & offline communication channels to deliver single minded messaging with a consistent tone & manner

Comp?tences et Qualifications
- Minimum 7 years of experience within Advertising/Media/PR /Digital agencies
- Minimum 7 years of experience in marketing within a top consumer products MNC
- Bachelors Degree (Marketing preferred)

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