Marketing Manager

RESPONSIBILITIES:
OVER-ALL MARKETING MANAGEMENT
• Leads the planning, development, execution, monitoring and lookback of the
annual Marketing Plan, in alignment with the Business Plan
• Leads creation of long-term strategic plans (3 to 5 years)
• Creates for both mini and major campaigns, and booster campaigns for all sales
channels
• Planning of digital ad strategies in line with marketing’s short and long-term plans
• Approval of collaterals before presentation to Marketing Director
• Leads and manages 2 to 3 marketing associates
• Collaborates with Business Development and Production Teams in creating and executing a seamless marketing plan that translates to sales
• Pro-actively monitors sales targets and actuals and reviews effectiveness of strategies
• Recommends processes to improve the marketing team and management in general
• Spearheads initiatives to increase and strengthen brand awareness
• Meets with prospective marketing collaborators, sales channels, suppliers, etc
MARKETING CAMPAIGN PRODUCER
• Coordinate with Marketing Director in the production of all online and offline
campaigns, such as but not limited to campaign shoots, events, master classes, etc.
• Delegates tasks to fellow marketing staff for clear delineation of work on campaign
production
OTHERS
• Other marketing related tasks as required
REQUIREMENTS:
-Candidate must possess at least a bachelor’s/college degree in Business Studies/Management, Marketing, Advertising/Media or equivalent
-Must have a background in retail and beauty/cosmetics with at least 3 years experience
-Full time work, 5 days a week in San Juan