About Our Client Global confectionery brand.
Job Description We are seeking a dynamic and strategic Marketing Head - FMCG to join our team and take on a leadership role within the Philippines market. This is a unique opportunity to be part of the country's leadership team, overseeing the total product portfolio. The portfolio includes well-established brands and market-entrant brands, providing an exciting challenge to grow the business while launching new innovations.
Lead the development and execution of marketing strategies across the full product portfolio, including established brands and new market entrants.Drive the full lifecycle of innovation and new product development, from concept ideation to product launch and commercialization.Develop and implement go-to-market strategies, ensuring effective market positioning, brand awareness, and product visibility.Analyze market trends, consumer insights, and competitive landscape to identify growth opportunities and adjust strategies accordingly.Oversee marketing budgets, ensuring efficient allocation of resources to maximize ROI.Collaborate with global teams to ensure alignment with overall brand strategy and global marketing initiatives.The Successful Applicant 10+ years of marketing experience in FMCG, with at least 5 years in a senior marketing role.Proven track record in managing the entire product lifecycle, including leading new product development (NPD) and innovation pipelines.Strong experience in designing and executing go-to-market strategies for both established and new brands.Demonstrated ability to manage and develop teams, with strong people management and leadership skills.Deep understanding of the Philippine market and consumer landscape.Strategic thinker.What's on Offer Be part of a global consumer brand with a strong market presence and growth potential.Play a pivotal role in shaping the marketing strategy for both established and new brands in the Philippines.Work within a collaborative and innovative environment that encourages professional growth.
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