The Marketing Associate will play a key role in executing marketing strategies to attract and engage our target audience. This position involves a blend of creativity, analytical skills, and project management to support the marketing initiatives that drive brand awareness, patient engagement, and clinic growth.
Key Responsibilities:
Content Creation:
- Develop, write, and edit engaging content for various marketing channels including social media, blogs, newsletters, and website updates.
- Assist in creating promotional materials such as brochures, flyers, and digital ads.
- Collaborate with the design team to produce visually appealing content.
Social Media Management:
- Manage and grow the clinic's social media presence on platforms such as Facebook, Instagram, and LinkedIn.
- Create and schedule posts that align with our brand message and target audience interests.
- Engage with followers, respond to comments and messages, and monitor social media performance metrics.
Campaign Execution:
- Assist in the planning and execution of marketing campaigns, including email marketing, digital advertising, and community outreach programs.
- Track and analyze the performance of marketing campaigns, and provide insights and recommendations for improvement.
- Coordinate with external vendors and partners for marketing initiatives.
Coordination with Sponsored Athletes and Influencers:
- Identify and build relationships with potential sponsored athletes and influencers who align with our brand.
- Coordinate with sponsored athletes and influencers to ensure they represent Body Mechanic Inc consistently across their platforms.
- Manage contracts, deliverables, and content schedules for collaborations with athletes and influencers.
- Monitor and report on the effectiveness of influencer partnerships and make recommendations for future collaborations.
Market Research:
- Conduct research on industry trends, competitor activities, and target audience preferences.
- Gather and analyze data to support marketing strategy development.
- Monitor local community events and identify opportunities for clinic participation or sponsorship.
Event Planning and Support:
- Assist in organizing and promoting clinic events, workshops, and community outreach programs.
- Coordinate event logistics, including venue selection, invitations, and promotional materials.
- Support on-site event management and post-event follow-up activities.
Reporting and Analytics:
- Prepare regular reports on marketing activities and campaign performance.
- Utilize tools such as Google Analytics, social media insights, and CRM systems to track key metrics.
- Provide actionable insights based on data analysis to optimize marketing efforts.
Qualifications:
- Bachelor's degree in Marketing, Communications, Business, or a related field.
- 1-2 years of experience in a marketing role, preferably in the healthcare or wellness industry.
- Strong understanding of digital marketing, social media platforms, and content creation.
- Proficiency in MS Office and familiarity with marketing tools such as Canva, Hootsuite, or Mailchimp.
- Excellent written and verbal communication skills.
- Creative thinking and problem-solving abilities.
- Ability to manage multiple projects and meet deadlines in a fast-paced environment.
- Attention to detail and strong organizational skills.
- Experience with graphic design software (e.g., Adobe Creative Suite) is a plus.
- Experience in coordinating with athletes and influencers is preferred.
Benefits:
- Competitive salary and benefits package.
- Opportunities for professional development and career advancement.
- A collaborative and supportive work environment.
Job Types: Full-time, Permanent
Pay: Php17,000.00 - Php25,000.00 per month
Benefits:
- Opportunities for promotion
- Pay raise
- Promotion to permanent employee
Schedule:
- 8 hour shift
- Day shift
Supplemental Pay:
- 13th month salary
- Overtime pay
Ability to commute/relocate:
- Pasig: Reliably commute or planning to relocate before starting work (Preferred)
Experience:
- Digital marketing: 1 year (Preferred)