MARKETING ACTIVATIONS ASSOCIATE FMCG (Fast Moving Consumer Goods) Industry
Introduction : Welcome to Dragon Edge Group, where innovation meets impact! We are on the lookout for a dynamic Marketing Activations Associate to join our team and bring our brands to life. As a Marketing Activations Specialist, you will play a central role in translating brand strategies into engaging and effective campaigns, ensuring that our products resonate with consumers across the Philippines and beyond.
Your creativity and attention to detail will be instrumental in planning and executing activations that leave a lasting impression. Join us in creating memorable brand experiences and contributing to the continued success of Dragon Edge Group as we embark on new heights in the world of marketing activations, as we pursue our ambitious goal of delivering 100 million DEG products by 2031, solidifying our 17-year legacy of growth.
Why Join Us:
· Dynamic Campaign Execution : Be at the forefront of the dynamic execution of marketing activations that bring brand campaigns to life across various channels.
· Data Driven Optimization : Utilize data analytics and insights to optimize marketing activations, continuously refining strategies for maximum impact.
· Community Engagement Focus : Drive marketing activations that prioritize community engagement and foster a sense of belonging among the target audience.
What We Expect: 1. Event ROI – this serves as a critical benchmark, demanding your keen analytical skills to measure the effectiveness of events in achieving brand objectives and generating measurable returns. Your role involves not just orchestrating events but ensuring that they contribute meaningfully to the overall success of the brand, aligning with predetermined goals and objectives.
2. Audience Engagement - your expertise is required to gauge and enhance the level of engagement and interaction during events, creating an atmosphere that fosters a stronger connection between the brand and its audience. This involves deploying innovative strategies to captivate the audience's attention and ensure a memorable experience that resonates with the brand.
3. Events/Project Management – you must showcase your ability to plan and execute dynamic marketing activations. This includes expertly navigating the complexities of event logistics, ensuring a smooth execution from conceptualization to post-event analysis. Your role requires a comprehensive understanding of the entire event lifecycle, from ideation to evaluation.
4. Relationship Management – Your strong interpersonal and relationship-building skills are indispensable for effective collaboration with internal teams, external partners, and vendors. Managing relationships with event organizers, suppliers, and other stakeholders is essential in ensuring the seamless execution of marketing activations.
You Should Have:
· Educational Background : Bachelor's degree in Marketing, Communications, or related field.
· Events Background : Prior work experience in handling and facilitating events.
· Partnership Cultivator : Excellent relationship-building skills, with a track record of establishing and nurturing valuable partnerships in the context of events.
· Creative problem solver for events : An agile thinker with a creative mindset to approach event challenges from multiple angles.
· Results-Driven Events Professiona l: Track record of successful event execution, with a focus on tangible outcomes and impact.
Key Behavioral Competencies: · Adaptability
· Team Collaboration
· Initiative
· Attention to Detail
· Problem Solving
· Resilience
· Networking
· Time Management
· Innovative Thinking
· Passion for Learning
Elevate your career to new heights! Unleash your potential with an irresistible competitive package and an array of exclusive benefits!
